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Meant to Serve the People

I had a discussion with a friend the other day about my frustration dealing organizations who do not value human-centered approaches. This has sparked a further exploration of the topic - serving the people.

The purpose of having a business is to serve the customer by providing a value proposition (product/service). I call it servicing a customer through transaction of buy and sell. Keep customers happy and they will return to buy more. What happens they are not happy? Generally it’s due to inadequate quality of value proposition and/or poor customer service.

Large organizations will always have a Human Resource Department which is meant to manage the employees by ensuring that the manpower is able to facilitate the achievement of organizational objectives. This means that HR employees need to possess “soft skills” to deal with people. But, in many traditional organizations, the “soft skills” aspect is diminished which leaves them to manage employees like automaton. 


G20 Toronto 2011 

The police is meant to serve and protect the country and its people. What if they are the one who makes them lose in trust from the citizens? G20 around the world for example, where riots typically break out have always put the police and security as the villains. This is because they’re operating under policy and protocols that are written without regarding human’s soft aspect (behavior, motivation, etc) in mind. Thus, endless suing by the citizens to the police.

What do they all have in common? They’re lacking human-centered values in their principles and policies. They operate on principles and policies that are based on efficiency and personal/political agendas. They forget that their duty is to serve the people, not against and/or be oblivious about them. 

Fortunately, there are organizations and groups that integrate and embed human-centered values as their core business strategies. It has been proven over and over again that this is very effective. Take a look at the Virgin empire and their amazing customer service, or Apple and their focus on building tangible and intangible experiences for customers enabling them to be a cult. Hence, it makes sense to embed human-centered values in to the organizations and groups. Immense level of change needs to be designed both from the bottom-up, not only from top-down. Design’s potential is powerful in that sense.

Problem-Solving Using Affinity Map in Korean Dramas

I’ve been watching a Korean drama called City Hunter for a while now and it has been a thriller to watch the episodes. I’ve also championed the value of affinity mapping (or diagramming) to visualize data and information in a clear and logical way in order understand a complex situation. What intrigued me on episode 16 is that the protagonist (role: prosecutor) uses the same process in order to solve his mysteriously complex case.

Minimal data of what the prosecutor has collected, as well as assumptions made are laid down on the board to visualize a situation. By doing this he is able to move forward with the case with higher probability of solving it and coming up with creative ideas to capture his suspect (role: city hunter)

I’ve seen other K-drama such as Cain and Abel acknowledged using a design methodology to solve complex problems, generate creative solutions and implement strategically. My conclusion is that design if used in the right context, can be a valuable asset to solve and transform wicked problems.

City Hunter Sypnosis: ‘City Hunter’ is an original script based on the world-famous novel by Japan’s Tsukasa Hojo. Since it became public that Korea would be the first remake of this story into a drama, ‘City Hunter’ has been receiving worldwide attention. ‘City Hunter’ has switched the setting from Tokyo 1980 to Seoul 2011, and according to the original story structure, the protagonist becomes a city hunter and his character develops while resolving gratifying cases.
Lee Yoon Sung (Lee Min Ho) works at the Blue House’s National Communication Network Team and received his Ph.D at M.I.T. Kim Na Na (Park Min Young), a former judo athlete who works as a bodyguard for the President’s residence, the Blue House. Kim Na Na will eventually be involved in a love triangle with Lee Yoon Sung and prosecutor Lee Joon Hyuk (Kim Young Joo). The drama also marks Goo Ha Ra’s acting debut and she will play the role of the President’s daughter, Choi Da Hye.

Hawker Stalls Business Model

My first visit in Singapore is the hawker stalls. I bought a Large fish ball noodle koay teow soup and observed how efficient their operations are run. There were 4 people working in a tiny space. One is in charged of cleaning and cutting vegetables and meat, one in cooking the actual dish, one in cleaning the dishes, and another is in charged of taking orders and sprinkling condiments. Waste is minimized, Utensils usage are maximized. That’s the essence of 20th century workforce - Six Sigma at the scale of hawker stall.

What more do they need? A lot. They need to ask themselves how to move forward? They need to exert more effort in sales and marketing. Product differentiation as there are way too many other hawker stalls selling the same dish. Finally, embedding design in their operation management, if they managed to get that far.

Innovation from Two Standpoints

Where does innovation come from? Is invention considered an innovation? Does the invention of new technology facilitate innovation?

Well first of all, invention does not become an innovation until there is a perceived value created in it. The invention of a wooden wheel is merely an object unless it is given value. What is the value of a wooden wheel? To allow immovable things movable. Therefore, the wheel became an innovation of the historic past.

In today’s world, innovation can be derived from two sources; technology first, foresight and design second, and foresight and design first and technology second.

Scenario 1 - Technology First, Foresight and Design Second
The invention of new technology for example a flexible display screen, is a piece of technology where we do not know its potential usage yet. To commercialize this, its potential usage needs to be uncovered by applying principles of strategic foresight and using design methodologies to augment and implement the projected future.

Scenario 2 -  Foresight and Design First, Technology Second

Unmet needs (not symptoms, but real root problem) are discovered by applying design research methodologies (encompasses methods from social sciences) and strategic foresight to identify what the customers may want next. Concept designs are designed in which then we look at what technology availability we have to facilitate the needs.

There is no right or wrong way of doing things, it is just merely a world full of possibilities and there are always better way to do things. This is a mindset of a designer, which explains why we can be vague and over the top of our head in the clouds, but we have our two feet on the ground.

Is there anymore “exaggeration” needed to indicate that toilet cubicles are designed for men? I do not know whether or not to call this smart or dumb - need psychological and socio-cultural research on this.

Is there anymore “exaggeration” needed to indicate that toilet cubicles are designed for men? I do not know whether or not to call this smart or dumb - need psychological and socio-cultural research on this.

Site Visit: Urban Strategies

Photoshoot with Eric

I met with Eric Turcotte (Senior Associate) the other day when I went to an open house for a project his team at Urban Strategies has been working on for several months. We got an invitation to his office for a site visit. Urban Strategies is a full-service planning and urban design firm based in Toronto. 40+ employees working full-time and it is regarded as one of the top in urban planning sector (according to Eric).

Open-plan Office

Eric started off by showing off the numerous awards the company has received over the years. We shifted quickly to kinds of projects they do and where. Eventually we walked around and quickly noticed that it is an open-plan office to create an easy communication flow between all level of staff. The interior was refurbished to be using wood materials to create a warm feelings. What I find is lacking is the space for private rooms for employees to have conversation privately over the phone or with someone.

All-in-all it was an interesting gateway to see the typical life in an urban design office.

OCAD University “Visible Campus” Workshop

I facilitated my first workshop yesterday at the Ambient Experience Lab. Evi K. Hui is the project lead for the Visible Campus and the content provider of the workshop. Visible Campus is funded project that aims to connect all OCAD University’s fragmented buildings to one identity. We are working in partnership with DuRock to create graphic and product concepts on the wall, street, sidewalk and planters in designated area.

Job and Kia Ideating Outside

Evi Drawing Hard

Antonio and Symon Co-Designing

Antonio Explaining his Concepts

Workshop Participants Photoshoot

By the end of the day, we came up with concepts, some so strong that we got excited with. Thank you Kia Alavi, Antonio Lennert and Symon Oliver for attending and adding creative spark to the concept!

Ryerson University Gym as a Sacred Sanctuary


Ryerson RAC Grand Building

I have been going to Ryerson Recreation & Athletic Center (RAC) to exercise for two years now. It hit my realization that RAC is comparable to a temple - a sacred sanctuary for students to perform physical rituals or activities inside the space to achieve self-actualization in the form of health and physical appearance. It is the place for students seeking to replenish their body and mind from the stress accumulated from school work.

Situated in an old building from the 1800s, RAC is built under two basements which featured various activities such as basketball, weight-lifting room, running track to mention a few. It also has a multi-purpose room where classrooms are held. 


Entrance Stairs to the Lobby

As I walk through the entrance, the long and steep stairs to the lobby symbolizes a long and proud tradition in physical fitness. Going down to the stairs to the entrance, visual posters related to the RAC in the form of propaganda are propagated on the walls to promote their own agendas. Some agendas vary from time to time, in this case becoming student mentors and joining sports competition. Glass window panes at several key spots are used to channel natural light source to invigorate students creating the similar effect of soft beam of light directed at a person in sacred places. The colour blue is enforced to the grey colour of cement creating a contrasting brand element within the building.


The Lobby

As I reached the lobby, it is where all manners of things are reported as it is where the main office is. Enclosed behind a physical barrier, authorities are structured to protect and behold power to the staff members behind the counter, as well as for surveillance purposes. Objects such as the queue lines are used to control crowd locate themselves at the key areas in front of the counter and between the entrance and exit doors. Students enter the space inside the gym requires electronic identification that is monitored by the staff behind the counter. It was intentionally made to assert control and maintain flow. Regardless, it has always makes me feel like an automaton.


Overview of the Grand Hallway

Upon entering the chamber, more visual posters addressing different needs are posted at key areas of the space, such as across the entrance. As I walk further, I see the overall view of the main hall with giant ad banners encompassing most air space. The giant space creates a feeling that humans are small in comparison to the size of the sacred sanctuary. This effect is comparable when I was inside a cathedral, with the exception that the basic building material is cement which creates a dull looking environment. Walking along further, I see achievement plaques showcasing RAC’s track record of winning. This is located at the center of the chamber to flaunt and inspire students to continue with the winning tradition.


Men’s Locker Room

As I enter the men’s locker room, monotonous alignment of lockers is integrated to display visual consistency and organization of strict space where this is the area with the most students concentration. Hence, scourging for private space is always an ongoing battle.


Unisex Weight Room

Going outside to the weight-room, it is one of the main sanctuaries for male and female students where ritual practices in the form of weight lifting occur. As time goes by in the gym, it is natural to feel exhausted from the physical exertion from performing rituals (weight lifting), and I’ve always looked for a source of refreshment, but there is none in the space mainly due to the colour of the grey cement in an enclosed space. Dull visual tends to oppress your mind from refreshment.


Unisex Swimming Pool

The swimming pool creates a similar effect as the holy water area in cathedral, purifying students in their activities.


Glass Ceiling

These are the critical elements that make up the representation of RAC as a sacred sanctuary as I experience it in my daily journey. The proud winning tradition is embedded in the architecture and colour of the building. However, when the levels of activities performed inside are of high levels, spatial improvements need to happen in terms of creating an invigorating environment to create an ultimate student sanctuary.

OCAD University’s new visual identity was released this evening. Having achieved a degree-granting status in 2002, a new name earlier this year in March, and now we have a new visual identity to celebrate tradition and anticipating the future.

The ability to personalize to the content of the logo and at the same time maintaining the visual framework is unique. That means you can place your photo, art, and design within the logo to belong to OCADU - Insidiously Clever.

How Brand Slogans Communicates and Motivates its Consumers

Imagine this: you are faced with numerous projects that came with micro-challenges. Time is running out as the deadlines are due this afternoon. To worsen the situation, our personal life is in turmoil and you had no fuel in your tank to keep on going. You are under tremendous stress physically, emotionally, and mentally. What do you do? 

because

These two slogans have impacts in my daily life especially when I needed it. One application where I found it to be useful is when procrastination creeps in, my mind goes through a series of mindless thoughts and suddenly, Just Do It!

Successful brand slogans are the brands which managed to communicate and motivates by insinuating their message and identity in their consumers’ daily life and even better, when you need it most. 

Cocktails at Design Matters: Designing for the Future

I attended an event held in Design Exchange by OCAD University in collaboration with Microsoft Canada last. Graduate and undergraduate students from OCADU unveiled their latest concepts on the theme - Being Connected, Staying Connected - that they have been working on for the past four months under the guidance of Bill Buxton, Principal Researcher at Microsoft Research. It was a good feeling knowing that the quality of concepts produced by our community are disruptive in their selected industries.


Panel Discussions (from left to right: Bill Buxton, Bruce Nussbaum, Roger Martin, Mike Kasprow, Greg Van Alstyne)

As all of the presentations were unveiled, expert panel discussions were held. Big names including Bruce Nussbaum, formerly of BusinessWeek; Roger Martin, Dean of the Rotman School of Management; Mike Kasprow, Creative Director at Trapeze and Bill Buxton, Principal Researcher at Microsoft Canada. It was a very insightful discussion as Bruce started off with his notion of the creation of Creative Intelligence and the stagnation of Design Thinking which have been causing a controversy in the d + b world. The topics I found most intriguing were about risk-taking and innovation, collaboration, and leadership.


Photoshoot with Design Thinking Leaders (from left to right: Jeffrey Tjendra, Roger Martin, Bruce Nussbaum)

I had a conversation with Bruce Nussbaum and Roger Martin after the panel discussion in which I gave my take on where Design Thinking and Creative Intelligence should position themselves and got myself an invitation to sit in one of his classes at School of Design Strategies at Parsons The New School of Design. Meanwhile, I sought advice from Roger about the strategies in advocating Design Thinking in the minds of the mass.

By the end of the night, I was enthralled by the overall experience of the event. Food and drinks were great, along with good companies. Meeting two of the leaders in Design Thinking advocates were mentally stimulating and deadly inspirational.

End of Design Practicum

Team Rogers (from left to right: Jason Hui, Jeffrey Tjendra, Sam Singh, Jasmine Ye, Alejandro Macareno, Peter Chen)

Team Rogers (from left to right: Jason Hui, Jeffrey Tjendra, Sam Singh, Jasmine Ye, Alejandro Macareno, Peter Chen)

I have been given the privileged to be enrolled in a joint collaboration Business Design class with 5 Rotman MBA students in Rotman Designworks. It has finally come to the end of semester where we have been working on developing a new value proposition about health and wellness for Rogers, the biggest communication and media company in Canada.

The last class which ended in a series of five presentations unveiling their radical value propositions for each of their respective themes and companies. Guest panelists from various backgrounds and even countries were invited to showcase the learning result of Designworks-taught Business Design. There were air of high expectations, and did they get them from each team. As for us, we came out after a four-months grind with a deeper confirmation in tackling global problems by creating innovative value propositions.

Meant to Serve the People

I had a discussion with a friend the other day about my frustration dealing organizations who do not value human-centered approaches. This has sparked a further exploration of the topic - serving the people.

The purpose of having a business is to serve the customer by providing a value proposition (product/service). I call it servicing a customer through transaction of buy and sell. Keep customers happy and they will return to buy more. What happens they are not happy? Generally it’s due to inadequate quality of value proposition and/or poor customer service.

Large organizations will always have a Human Resource Department which is meant to manage the employees by ensuring that the manpower is able to facilitate the achievement of organizational objectives. This means that HR employees need to possess “soft skills” to deal with people. But, in many traditional organizations, the “soft skills” aspect is diminished which leaves them to manage employees like automaton. 


G20 Toronto 2011 

The police is meant to serve and protect the country and its people. What if they are the one who makes them lose in trust from the citizens? G20 around the world for example, where riots typically break out have always put the police and security as the villains. This is because they’re operating under policy and protocols that are written without regarding human’s soft aspect (behavior, motivation, etc) in mind. Thus, endless suing by the citizens to the police.

What do they all have in common? They’re lacking human-centered values in their principles and policies. They operate on principles and policies that are based on efficiency and personal/political agendas. They forget that their duty is to serve the people, not against and/or be oblivious about them. 

Fortunately, there are organizations and groups that integrate and embed human-centered values as their core business strategies. It has been proven over and over again that this is very effective. Take a look at the Virgin empire and their amazing customer service, or Apple and their focus on building tangible and intangible experiences for customers enabling them to be a cult. Hence, it makes sense to embed human-centered values in to the organizations and groups. Immense level of change needs to be designed both from the bottom-up, not only from top-down. Design’s potential is powerful in that sense.

Problem-Solving Using Affinity Map in Korean Dramas

I’ve been watching a Korean drama called City Hunter for a while now and it has been a thriller to watch the episodes. I’ve also championed the value of affinity mapping (or diagramming) to visualize data and information in a clear and logical way in order understand a complex situation. What intrigued me on episode 16 is that the protagonist (role: prosecutor) uses the same process in order to solve his mysteriously complex case.

Minimal data of what the prosecutor has collected, as well as assumptions made are laid down on the board to visualize a situation. By doing this he is able to move forward with the case with higher probability of solving it and coming up with creative ideas to capture his suspect (role: city hunter)

I’ve seen other K-drama such as Cain and Abel acknowledged using a design methodology to solve complex problems, generate creative solutions and implement strategically. My conclusion is that design if used in the right context, can be a valuable asset to solve and transform wicked problems.

City Hunter Sypnosis: ‘City Hunter’ is an original script based on the world-famous novel by Japan’s Tsukasa Hojo. Since it became public that Korea would be the first remake of this story into a drama, ‘City Hunter’ has been receiving worldwide attention. ‘City Hunter’ has switched the setting from Tokyo 1980 to Seoul 2011, and according to the original story structure, the protagonist becomes a city hunter and his character develops while resolving gratifying cases.
Lee Yoon Sung (Lee Min Ho) works at the Blue House’s National Communication Network Team and received his Ph.D at M.I.T. Kim Na Na (Park Min Young), a former judo athlete who works as a bodyguard for the President’s residence, the Blue House. Kim Na Na will eventually be involved in a love triangle with Lee Yoon Sung and prosecutor Lee Joon Hyuk (Kim Young Joo). The drama also marks Goo Ha Ra’s acting debut and she will play the role of the President’s daughter, Choi Da Hye.

Hawker Stalls Business Model

My first visit in Singapore is the hawker stalls. I bought a Large fish ball noodle koay teow soup and observed how efficient their operations are run. There were 4 people working in a tiny space. One is in charged of cleaning and cutting vegetables and meat, one in cooking the actual dish, one in cleaning the dishes, and another is in charged of taking orders and sprinkling condiments. Waste is minimized, Utensils usage are maximized. That’s the essence of 20th century workforce - Six Sigma at the scale of hawker stall.

What more do they need? A lot. They need to ask themselves how to move forward? They need to exert more effort in sales and marketing. Product differentiation as there are way too many other hawker stalls selling the same dish. Finally, embedding design in their operation management, if they managed to get that far.

Innovation from Two Standpoints

Where does innovation come from? Is invention considered an innovation? Does the invention of new technology facilitate innovation?

Well first of all, invention does not become an innovation until there is a perceived value created in it. The invention of a wooden wheel is merely an object unless it is given value. What is the value of a wooden wheel? To allow immovable things movable. Therefore, the wheel became an innovation of the historic past.

In today’s world, innovation can be derived from two sources; technology first, foresight and design second, and foresight and design first and technology second.

Scenario 1 - Technology First, Foresight and Design Second
The invention of new technology for example a flexible display screen, is a piece of technology where we do not know its potential usage yet. To commercialize this, its potential usage needs to be uncovered by applying principles of strategic foresight and using design methodologies to augment and implement the projected future.

Scenario 2 -  Foresight and Design First, Technology Second

Unmet needs (not symptoms, but real root problem) are discovered by applying design research methodologies (encompasses methods from social sciences) and strategic foresight to identify what the customers may want next. Concept designs are designed in which then we look at what technology availability we have to facilitate the needs.

There is no right or wrong way of doing things, it is just merely a world full of possibilities and there are always better way to do things. This is a mindset of a designer, which explains why we can be vague and over the top of our head in the clouds, but we have our two feet on the ground.

Is there anymore “exaggeration” needed to indicate that toilet cubicles are designed for men? I do not know whether or not to call this smart or dumb - need psychological and socio-cultural research on this.

Is there anymore “exaggeration” needed to indicate that toilet cubicles are designed for men? I do not know whether or not to call this smart or dumb - need psychological and socio-cultural research on this.

Site Visit: Urban Strategies

Photoshoot with Eric

I met with Eric Turcotte (Senior Associate) the other day when I went to an open house for a project his team at Urban Strategies has been working on for several months. We got an invitation to his office for a site visit. Urban Strategies is a full-service planning and urban design firm based in Toronto. 40+ employees working full-time and it is regarded as one of the top in urban planning sector (according to Eric).

Open-plan Office

Eric started off by showing off the numerous awards the company has received over the years. We shifted quickly to kinds of projects they do and where. Eventually we walked around and quickly noticed that it is an open-plan office to create an easy communication flow between all level of staff. The interior was refurbished to be using wood materials to create a warm feelings. What I find is lacking is the space for private rooms for employees to have conversation privately over the phone or with someone.

All-in-all it was an interesting gateway to see the typical life in an urban design office.

OCAD University “Visible Campus” Workshop

I facilitated my first workshop yesterday at the Ambient Experience Lab. Evi K. Hui is the project lead for the Visible Campus and the content provider of the workshop. Visible Campus is funded project that aims to connect all OCAD University’s fragmented buildings to one identity. We are working in partnership with DuRock to create graphic and product concepts on the wall, street, sidewalk and planters in designated area.

Job and Kia Ideating Outside

Evi Drawing Hard

Antonio and Symon Co-Designing

Antonio Explaining his Concepts

Workshop Participants Photoshoot

By the end of the day, we came up with concepts, some so strong that we got excited with. Thank you Kia Alavi, Antonio Lennert and Symon Oliver for attending and adding creative spark to the concept!

Ryerson University Gym as a Sacred Sanctuary


Ryerson RAC Grand Building

I have been going to Ryerson Recreation & Athletic Center (RAC) to exercise for two years now. It hit my realization that RAC is comparable to a temple - a sacred sanctuary for students to perform physical rituals or activities inside the space to achieve self-actualization in the form of health and physical appearance. It is the place for students seeking to replenish their body and mind from the stress accumulated from school work.

Situated in an old building from the 1800s, RAC is built under two basements which featured various activities such as basketball, weight-lifting room, running track to mention a few. It also has a multi-purpose room where classrooms are held. 


Entrance Stairs to the Lobby

As I walk through the entrance, the long and steep stairs to the lobby symbolizes a long and proud tradition in physical fitness. Going down to the stairs to the entrance, visual posters related to the RAC in the form of propaganda are propagated on the walls to promote their own agendas. Some agendas vary from time to time, in this case becoming student mentors and joining sports competition. Glass window panes at several key spots are used to channel natural light source to invigorate students creating the similar effect of soft beam of light directed at a person in sacred places. The colour blue is enforced to the grey colour of cement creating a contrasting brand element within the building.


The Lobby

As I reached the lobby, it is where all manners of things are reported as it is where the main office is. Enclosed behind a physical barrier, authorities are structured to protect and behold power to the staff members behind the counter, as well as for surveillance purposes. Objects such as the queue lines are used to control crowd locate themselves at the key areas in front of the counter and between the entrance and exit doors. Students enter the space inside the gym requires electronic identification that is monitored by the staff behind the counter. It was intentionally made to assert control and maintain flow. Regardless, it has always makes me feel like an automaton.


Overview of the Grand Hallway

Upon entering the chamber, more visual posters addressing different needs are posted at key areas of the space, such as across the entrance. As I walk further, I see the overall view of the main hall with giant ad banners encompassing most air space. The giant space creates a feeling that humans are small in comparison to the size of the sacred sanctuary. This effect is comparable when I was inside a cathedral, with the exception that the basic building material is cement which creates a dull looking environment. Walking along further, I see achievement plaques showcasing RAC’s track record of winning. This is located at the center of the chamber to flaunt and inspire students to continue with the winning tradition.


Men’s Locker Room

As I enter the men’s locker room, monotonous alignment of lockers is integrated to display visual consistency and organization of strict space where this is the area with the most students concentration. Hence, scourging for private space is always an ongoing battle.


Unisex Weight Room

Going outside to the weight-room, it is one of the main sanctuaries for male and female students where ritual practices in the form of weight lifting occur. As time goes by in the gym, it is natural to feel exhausted from the physical exertion from performing rituals (weight lifting), and I’ve always looked for a source of refreshment, but there is none in the space mainly due to the colour of the grey cement in an enclosed space. Dull visual tends to oppress your mind from refreshment.


Unisex Swimming Pool

The swimming pool creates a similar effect as the holy water area in cathedral, purifying students in their activities.


Glass Ceiling

These are the critical elements that make up the representation of RAC as a sacred sanctuary as I experience it in my daily journey. The proud winning tradition is embedded in the architecture and colour of the building. However, when the levels of activities performed inside are of high levels, spatial improvements need to happen in terms of creating an invigorating environment to create an ultimate student sanctuary.

OCAD University’s new visual identity was released this evening. Having achieved a degree-granting status in 2002, a new name earlier this year in March, and now we have a new visual identity to celebrate tradition and anticipating the future.

The ability to personalize to the content of the logo and at the same time maintaining the visual framework is unique. That means you can place your photo, art, and design within the logo to belong to OCADU - Insidiously Clever.

How Brand Slogans Communicates and Motivates its Consumers

Imagine this: you are faced with numerous projects that came with micro-challenges. Time is running out as the deadlines are due this afternoon. To worsen the situation, our personal life is in turmoil and you had no fuel in your tank to keep on going. You are under tremendous stress physically, emotionally, and mentally. What do you do? 

because

These two slogans have impacts in my daily life especially when I needed it. One application where I found it to be useful is when procrastination creeps in, my mind goes through a series of mindless thoughts and suddenly, Just Do It!

Successful brand slogans are the brands which managed to communicate and motivates by insinuating their message and identity in their consumers’ daily life and even better, when you need it most. 

Cocktails at Design Matters: Designing for the Future

I attended an event held in Design Exchange by OCAD University in collaboration with Microsoft Canada last. Graduate and undergraduate students from OCADU unveiled their latest concepts on the theme - Being Connected, Staying Connected - that they have been working on for the past four months under the guidance of Bill Buxton, Principal Researcher at Microsoft Research. It was a good feeling knowing that the quality of concepts produced by our community are disruptive in their selected industries.


Panel Discussions (from left to right: Bill Buxton, Bruce Nussbaum, Roger Martin, Mike Kasprow, Greg Van Alstyne)

As all of the presentations were unveiled, expert panel discussions were held. Big names including Bruce Nussbaum, formerly of BusinessWeek; Roger Martin, Dean of the Rotman School of Management; Mike Kasprow, Creative Director at Trapeze and Bill Buxton, Principal Researcher at Microsoft Canada. It was a very insightful discussion as Bruce started off with his notion of the creation of Creative Intelligence and the stagnation of Design Thinking which have been causing a controversy in the d + b world. The topics I found most intriguing were about risk-taking and innovation, collaboration, and leadership.


Photoshoot with Design Thinking Leaders (from left to right: Jeffrey Tjendra, Roger Martin, Bruce Nussbaum)

I had a conversation with Bruce Nussbaum and Roger Martin after the panel discussion in which I gave my take on where Design Thinking and Creative Intelligence should position themselves and got myself an invitation to sit in one of his classes at School of Design Strategies at Parsons The New School of Design. Meanwhile, I sought advice from Roger about the strategies in advocating Design Thinking in the minds of the mass.

By the end of the night, I was enthralled by the overall experience of the event. Food and drinks were great, along with good companies. Meeting two of the leaders in Design Thinking advocates were mentally stimulating and deadly inspirational.

End of Design Practicum

Team Rogers (from left to right: Jason Hui, Jeffrey Tjendra, Sam Singh, Jasmine Ye, Alejandro Macareno, Peter Chen)

Team Rogers (from left to right: Jason Hui, Jeffrey Tjendra, Sam Singh, Jasmine Ye, Alejandro Macareno, Peter Chen)

I have been given the privileged to be enrolled in a joint collaboration Business Design class with 5 Rotman MBA students in Rotman Designworks. It has finally come to the end of semester where we have been working on developing a new value proposition about health and wellness for Rogers, the biggest communication and media company in Canada.

The last class which ended in a series of five presentations unveiling their radical value propositions for each of their respective themes and companies. Guest panelists from various backgrounds and even countries were invited to showcase the learning result of Designworks-taught Business Design. There were air of high expectations, and did they get them from each team. As for us, we came out after a four-months grind with a deeper confirmation in tackling global problems by creating innovative value propositions.

Meant to Serve the People
The Complex Reason Why Design Thinking is Crucial for Business
Problem-Solving Using Affinity Map in Korean Dramas
Hawker Stalls Business Model
Innovation from Two Standpoints
Site Visit: Urban Strategies
OCAD University “Visible Campus” Workshop
Ryerson University Gym as a Sacred Sanctuary
How Brand Slogans Communicates and Motivates its Consumers
Cocktails at Design Matters: Designing for the Future
End of Design Practicum

About:

Jeffrey Tjendra is a Design Strategist at Singapore Polytechnic, Co-Curator at TEDx Singapore in Singapore, and a Research Associate at the Ambient Experience Lab at OCAD University in Toronto, Canada. Visit his website here.

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